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Potential Customer Building Solution for Banks

The iCustomer solution by INDA is built on the foundation of the bank’s Data Warehouse database. iCustomer provides a 360-degree view of customer profiles, enabling users to automatically identify potential customers for the bank’s products. Additionally, the system integrates with Artificial Intelligence and machine learning to present the most optimal customer segments.

  • Boosting Cross-selling: Strengthens cross-selling strategies, creating additional revenue sources, thus increasing the bank’s profitability and competitiveness.
  • Increased Interaction and Customer Satisfaction: Our solution helps banks better understand customer needs, allowing them to deploy personalized offers, thereby increasing interaction, customer retention rates, and customer loyalty.
  • Enhanced Marketing Efficiency: With this solution, organizations can optimize marketing campaigns, target the right customer groups, at the right time and with the right offers, thereby improving conversion rates and overall campaign effectiveness.
  • Data-Driven Insights: The solution provides valuable insights into customer behavior and preferences, enabling smarter business decisions and overall performance improvement.
  • Competitive Advantage: The solution equips organizations with effective tools to stay ahead of competitors, differentiate themselves in the market, and attract new customers.
  • Operational Efficiency: The solution automates manual processes and enhances efficiency, freeing up time and resources for banks to focus on more critical tasks.
  • Scalability: Our solution is scalable to meet the needs of financial organizations of all sizes.


  • Unified System-wide Customer Behavior Analysis on a Single Dashboard
  • Easy Filtering of Demographic Information, Customer Management Information, and Product Usage Behavior (Savings, E-banking, Credit Cards, Debit Cards, Loans) for Identifying Potential Customers (Leads)
  • Integration with Machine Learning to Automatically Identify Potential Customer Segments
  • Detailed Information on Customers for the Last 1-3 Years (or as needed)
  • Multi-layered Security Authorization by Branch, Group, and Employee
  • Capability to Integrate with CRM Systems to Transfer Potential Customer Segments (Leads) to CRM

Expected Deployment Time: 12-16 weeks.

Technological Platform:

  • Oracle Database / Microsoft SQL Server
  • Oracle OBIEE / OAS
  • Can be deployed on On-Premise or Cloud platforms (Oracle Cloud, AWS, Azure, GCP)

For more detailed information, please contact us.

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